Samsung Unveils its Citizenship Campaign - ‘Dreams Become Bigger when People and Technology Come Together’ 

Samsung India has unveiled a new television and digital campaign for its citizenship initiative ‘Samsung Smart Class’, capturing the engaging and emotional success story of a young village boy, Sadanand Ugale, who secured a study trip to Australia from Jawahar Navodaya Vidyalaya in Aurangabad, Maharashtra.

The film (#SapneHueBade) builds on Samsung’s commitment to harnessing its legacy of innovation to positively transform communities and create a better life for people through its citizenship initiatives. Launched in 2013 in association with Navodaya Vidyalaya Samiti, Samsung Smart Class is the company’s flagship citizen programme in India, currently available in 373 Jawahar Navodaya Vidyalaya schools run by the Ministry of Human Resource Development, Govt of India, and benefitting over two lakh students.

Samsung Smart Class aims to bridge the digital gap between rural and urban India and provide equal opportunities for quality education to children from all backgrounds. Over 7,400 teachers have been trained on how to use interactive technology to teach.

The 4-minute film, which will inspire young India to use technology to educate, train and up-skill as it rides government initiatives like Digital India, Make in India and Skill India, among others, will be amplified on the digital media and social media. Samsung, which has completed twenty years of manufacturing in India, is committed to Make for India, and remains committed to transforming lives of people. As part of this commitment, the Samsung Smart Class initiative will be expanded in the near future to more Jawahar Navodaya Vidyalaya schools.

The film has been pledged by Cheil India and is directed by Shashanka Chaturvedi (Bob). Good Morning Films is the production house for the campaign. 

"Samsung Smart Class aims to bridge the digital divide between rural and urban India. The response to the campaign video has been phenomenal. It showcases the transformation in the life of a young village boy because of Samsung Smart Class and it is heartwarming that students from rural India are now becoming front runners of digital India. We have been running Samsung Smart Class in Jawahar Navodaya Vidyalaya as a CSR initiative since 2013. Over 2 lakh students have been introduced to modern learning with the help of latest technology, helping them to dream bigger. And this is only one of the many stories that has emerged from the Smart Class initiative,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India said, “Samsung India has been running a successful CSR programme for the past many years. As the the efforts started showing results, Cheil India was tasked to develop a campaign for the same. Because the project is so dear to Samsung India, a thorough, consultative process ensued over the next six months. A considerable team was put on the job. And what has emerged is an emotional story that was inspired by the achievements of a real life hero, Sadanand Ugale.”

Tarvinderjit Singh, Executive Creative Director, Cheil India said, “Writing this script was an exercise in balance. I had to keep in mind that this was a story inspired by someone real yet my pen had to deliver enough drama to make for engaged viewing. Once I achieved that harmony, the same discipline was asked of production. Going by the generous reception that the film has received it seems that our mad collaboration with Bob, Good Morning Films, Shanker Raman, Subhajit Mukherjee and Piyush Misra has come good.”

Huawei P9

                                      Huawei P9 is all about the photophile in us, Bleding superior hardware and software with Leica dual lenses, the Huawei P9 enables capturing high quality pictures without compromising on the handset’s sleek and compact style.

         

·         Kirin 955 chipset

·         Professional camera modes

·         8 MP front camera

·         Dual 12 MP rear camera

·         5.2-inch 1920*1080 Full HD screen

·         EMUI 4.1

·         3000 mAh battery

·         Android 6.0 Marshmallow   

Powerful chipset:

-          All-new Kirin 955 chipset with flagship FinFET Plus 16 nm chip technology offers lightning- fast performance compared with previous-generation 28 nm chipsets. This octa-core processor comes with 4 x Cortex A72 cores clocked at 2.5GHz and 4* Cortex A53 cores clocked at 1.8GHz.

-         Gaming-Powerful Mali-T880 GPU ensures seamless gaming experience with 100% increase  in GPU performance with the inclusion of an additional arithmetic pipeline allowing for      greater computational throughput.

-         Smoother-Smooth user experience thanks to rapid eMMC 5.1-based flash memory chip and   all new EMUI 4.1 OS

-       Kirin 955 silicon chip-Equipped with a 16nm, state of the art processor: the Kirin 955. The  Kirin 955 also comes with silicon-chip level protection. There is a dedicated security module within the silicon chip that ensures user security, handling key information like fingerprints, keypad, and voice.

The camera

       -  HDR mode, and Smart Image 3.0

       - 12 MP dual rear camera with f/2.2,27 mm, Leica optics lens. With phase detection autofocus,

  Dual-LED (dual tone)for clarity in every shot. Anti-reflective, olephobic, and  infrared-absorbing

 Lens coating reduces glare, prevents fingerprints, and stops unwanted IR light from reaching    the sensor The increased light sensitivity of the camera tandem result in outstanding low-light       performance .  

  - SmartImage  3.0 image processor with a variety of creative filters and shooting modes: Light     painting mode gives you manual control of the shutter for long exposure shots, Professional mode provides arrange of DSLR-style camera setting, and Document adjustment automatically crops and straightens images of documents.

-  8 MP front camera with BSI sensor

- 8 MP front camera with F2.0 aperture and 77 Degree wide –angle lens. Four-element (4P) lens ensures crystal-clear image rendering for stunning selfies.

- Prime image signal processor with automatic scene recognition.

- Rapid capture and preview speeds.

- Camera Modes include Light painting (Tail light trails, Light graffiti, Silky water, Star track), Super night, Pro camera, Beauty, Beauty video, Panorama, HDR, Watermark, Audio note, Ultra snapshot, Capture smiles, Audio control, Timer, Touch to capture, Monochrome, Document Recognition, Virtual aperture photo, Film mode.

Professional Camera Modes:

-   Pro camera functions include shitter mode, ISO, white balance, exposure compensation, focus mode, and metering mode. Parameters can be adjusted in each mode to assist the user in taking better quality photos.

-   A 3*3 grid and helical curve are provided to aid the user in taking more professional and distinctive photos.

Display:

-   72.9%screen-to-body ration. The low-reflection, fully laminated LTPS GFF screen renders     images that are vivid and crisp.

-  1920*1080 pixel (423 PPI), 16.7 million color, Full IPS display with improved color reproduction.

-   10 point multi-touch support with manual color temperature controls.

Elegent EMUI 4.1 has the below improvements

·         Huawei ROG technology actively decreases the screen resolution to save on power consumed.

·         Enable optimize to analyse current power consumption problems, provide optimization suggestions, and save more energy

·         Third-party social networking apps gave been incorporated into the contact details screen, Including WhatsApp, Skype, Facebook so that users can directly access the chat screen of these apps for the corresponding contacts.

·         When no attachments need to be added, users can directly reply to emails by using the reply shortcut and directly entering text, This simplifies user operations for responding to an email

·         Email display has been updated to keep up with expectations to improve user reading experience.

·         When the user moves down to red an email that is longer than one page,  the information bar and toolbar are hidden from the top/bottom of the screen. Once the user is at the bottom of the email, swiping down from the middle of the screen will reveal the toolbar.

Fingerprint Identification 2.0

       Fingerprint Identification 2.0 with 0.5 seconds unlocking speed

 -            Replay Protected Memory Block (RPMB) technology encrypts and stores fingerprint                            data in a separate secure storage area and ensures that fingerprint data cannot be accessed, even if        the phone is rooted.

             -     2nd generation Swedish-designed FPC fingerprint sensor unlocks the screen in just 0.5  seconds.

             -     Easy setup: Add a fingerprint in just six touches. The fingerprint sensor learns more about    your        fingerprint as you use it and prevents failed identification caused by wet hands or partial                      fingerprints.

          

                   Ergonomic design

                 Aircraft-grade aluminium-alloy body

               -     Smooth ergonomic design with perfectly-sized 5.2-inch display.                  

              -     Aircraft-grade aluminium-alloy body molded using a high speed metal stamping process                & finished with a brushed metal effect for a smooth, textured look.

-                                                                                                                                                                         

           Triple antennas for seamless connectivity

           -  Signal+

          - The Huawei P9 is the smartphone with a virtual Triple antenna, meaning you don’t need to worry      about your hand position under different signal conditions. Better RF performance system about    automatically switches to the antenna with this best signal to prevent dropped calls.

         

            Powerful and immersive sound

                                                                                                                                                                                 Integrated speaker box with smart power amplifier and bottom-speaker design

             -    Integrated speaker box with bottom speaker design for greater clarity and more powerful audio.

             -   Smart power amplifier optimizes sound output in real time using a built-in DSP algorithm and           Huawei’s super wide sound (SWS) technology to produce a rich, immersive audio experience with      reduced noise and distortion.

             Most Important Think – Price

-        Rs. 39,999.

LeEco Super3 X65 TV

04.08.2016 Today, LeoEco has launched In Indian Television market Super3 X65 TV is a 163.9 cm Super TV and rightly called as the Super Flagship by the internet and ecosystem conglomerate. With this launch, LeEco has ushered into the EcoTV era where EcoTV is not just a TV but an open loop and connected ecosystem, all displayed on your BIG screen.

The Super TV comes with a 4K ULTRA HD display that makes it possible for users to see every detail thanks to the 8.29 MILLION pixels on the screen. Users can enjoy 4K and 1080p quality in the form of a perfect movie viewing experience.

The screen offers a 178 Degree wide viewing angle, suitable for viewing by all family members together and offers a wide colour gamut of up to 85% NTSC that makes the colours more vivid and clear.

Super3 X65 Hardware

The Super TV has multi-purpose ports that are compatible with extensive external multimedia devices, meeting the needs of different family members, such as paying games, watching Blue-ray video, sharing pictures, and binge-watching TV dramas. It enables fast copying of 4K videos, fast display of pictures, 10 times faster access to external devices, convenient connection, and supports a wide-variety of audio, image and video formats.

1.       3GB DDR3 High Speed RAM

2.       16GB a High-capacity ROM

3.       HDMI 2.0 *3 Ports

4.       USB 3.0 *2 Ports

5.       USB 2.0 *1 Port

6.       802.11 ac Wi-Fi

Sper3 X65 Audio

  Its offering a booming audio quality, the Super TV is equipped by Dolby Digital, Dolby Digital Plus, and DTS-HD premium sound technologies. It will give you extra rejoice while watching movies.

Most Important Feature’s Android

  The Super3 X65 is powered by the fast Android based operating system and the LeEcosystem EUI offering a live broadcast of multiple content with the comfort of clear EPG program instructions.

SuperRemote

  SuperRemote 3 that allows easy access with the four-direction navigation buttons. This gyro sensor remote can also be used as an air mouse or gamepad to control multiple devices connected to the TV screen for a super experience.

Super3 X65
MAX 65	3D	Non
	120Hz  Panel+MEMC	Non
	WCG 85%	Non
ID design	Narrow Bezel	13.0mm
	Slim and Light Design	10.9mm (Thinnest)
Performace	Powerful processor	MSD 6A928:
		CPU:Cortex A72*4(1.4GHz)
		GPU:Mail-T760MP4*4
	High Speed	3GB DDR3
	High Capacity ROM	16GB eMMC Flash
Display	Full function 4K Display	4K panel with 8.29 million pixels in a 3840*2160 resolution format
	4K Panel+H.265  4K@60P Decoder	Decoder for HEVC/H.265 video @ 60 fps
Audio	Dolby & DTS	(Dolby Diital, Dolby Digial Plus, & DTS-HD certifiactes)
	I/O	HDMI 2.0*3 (one support ARC and one support MHL2.0)

Function		Digital audio SPIDIF support professional audio and multichannel surround and output support headset/coaxial dual function
		USB 3.0*2+USB 2.1*1 are compatible with a variety of devices, such as cable boxes, game consoles.
	Dual band 802.11ac Wi-Fi standard	Dual band 802.11ac Wi-Fi standard, it supports both 2.4GHz and 5GHz. Mu-MIMO technology and offers up to 866Mbps of wireless connection. Speed on the 5GHz frequency band that suffers less interference of other devices.

LeEco Super3 X65 Price

Its Available for INR RS 99,790 Exclusively on LeMall & Flipkart, the Super TV will come bundled with 2 years VIP membership worth Rs 9800 if purchased separately.





Picture Credit -- The Camera Eye Studio